Lazada Tackles Tech Hurdles in Southeast Asia Ecommerce Push
This paper delves into the opportunities and challenges faced by Lazada in the Southeast Asian e-commerce market. It focuses on analyzing its technical shortcomings in areas such as backend operations, product categorization, SKU design, and response speed. Corresponding improvement suggestions are proposed. Lazada needs to prioritize technology investment and optimize user experience. Sellers need to understand the platform's characteristics and develop reasonable strategies. Addressing these technical limitations is crucial for Lazada's continued success and competitiveness in the region.









